Strategic Market Management (Global Perspectives)也有些網路上部落客的評價也值得我們參考.整理資訊大致有分享文、開箱文、試用文、評鑑文、推薦文、是否便宜、優缺點等資訊.到實際到銷售的EC去看,價格就有機會再便宜一些!最近我也在找Strategic Market Management (Global Perspectives)的相關資訊~Strategic Market Management (Global Perspectives)該商品熱烈銷售中~ 避免向隅,欲購從速~ |
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售價:1045  |
網路購物EC是擋不住的趨勢,可以方便比價只要用功通常都能買到相對便宜的商品！現在很多線上購物EC平台都有銷售該商品!最近我也在找Strategic Market Management (Global Perspectives)的相關資訊~售價隨時會調整;特價有時效性,有需要的人動作要快!Strategic Market Management (Global Perspectives) 等好久終於開賣了超讚的啦！ |
詳細資料ISBN：9780470689752 叢書系列：行銷策略 規格：平裝 / 368頁 / 普通級/ 單色印刷 / 初版 出版地：台灣 內容簡介 THE BOOK IS A EUROPEAN ADAPTATION OF OUR CURRENT US BOOK: STRATEGIC MARKET MANAGEMENT, 9E BY DAVID AAKER. MOTIVATED BY THE STRATEGIC CHALLENGES CREATED BY THE DYNAMIC NATURE OF MARKETS, THIS BOOK IS ON THE PREMISE IS THAT ALL TRADITIONAL STRATEGIC MANAGEMENT TOOLS EITHER DO NOT APPLY OR NEED TO BE ADAPTED TO A MORE DYNAMIC CONTEXT. A GLOBAL PERSPECTIVE IS AN ESSENTIAL ASPECT OF THIS NEW EDITION. THIS REFLECTS THE LIVED EXPERIENCE OF THE STUDENT READER BUT ALSO THEIR LIKELY PROFESSIONAL CHALLENGES. THIS IS ACHIEVED BY THE EXTENSIVE USE OF NEW EUROPEAN EXAMPLES AND VIGNETTES. THE UNIQUE ASPECTS OF THE BOOK ARE ITS INCLUSION OF: ． A BUSINESS STRATEGY DEFINITION THAT INCLUDES PRODUCT/MARKET SCOPE, VALUE PROPOSITION, AND ASSETS AND COMPETENCES. ． A STRUCTURED STRATEGIC ANALYSIS INCLUDING A DETAILED CUSTOMER, COMPETITOR, MARKET, AND ENVIRONMENTAL ANALYSIS LEADING TO UNDERSTANDING OF MARKET DYNAMICS THAT IS SUPPORTED BY A SUMMARY FLOW DIAGRAM, A SET OF AGENDAS TO HELP START THE PROCESS, AND A SET OF PLANNING FORMS. ． CONCEPTS OF STRATEGIC COMMITMENT, OPPORTUNISM, AND ADAPTABILITY AND HOW THEY CAN AND SHOULD BE BLENDED TOGETHER. ． BASES OF A VALUE PROPOSITION AND STRONG BRANDS. A STRATEGY WITHOUT A COMPELLING VALUE PROPOSITION WILL NOT BE MARKET DRIVEN OR SUCCESSFUL. BRAND ASSETS THAT WILL SUPPORT A BUSINESS STRATEGY NEED TO BE DEVELOPED. ． CREATING SYNERGETIC MARKETING WITH SILO ORGANIZATIONS DEFINED BY PRODUCTS OR COUNTRIES. ALL ORGANIZATIONS HAVE MULTIPLE PRODUCTS AND MARKETS AND CREATING COOPERATION AND COMMUNICATION INSTEAD OF COMPETITION AND ISOLATION IS BECOMING AN IMPERATIVE. |
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